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In the autumn of 2008, in an inconspicuous office in Ganzhou, Jiangxi, several young people were enthusiastically discussing a newly assembled LED desk lamp. The light shines through the carefully designed lampshade, casting a warm and even halo on the wall. At that moment, they may not have expected that this lamp not only illuminated that small room, but also lit up a business dream that belonged to them - the birth of Badu Technology Co., Ltd.
The founding team named the company "octave", symbolizing a wide range of tones spanning eight scales, just as they hoped to create rich layers of light and shadow in the field of lighting. We're not just selling lights, we're selling the environment and emotions of light, "recalled one of the founders." Just as music has different pitches and rhythms, light should also have different temperatures, brightness, and angles
In 2011, while most people were still shopping for lighting fixtures in physical stores, Eight Degrees Technology keenly caught the wave of e-commerce. They registered the "Eight Degrees" trademark, opened a Taobao store, and began their online journey under the warm brand name "Carpenter Who Loves Lights".
At that time, many people didn't understand why we wanted to sell products like lighting fixtures that required actual experience online, "recalled an early employee." But we believed that as long as the product was good enough, the pictures and descriptions were authentic enough, consumers would feel our sincerity
This kind of "carpenter's heart" - polishing every detail and cherishing every order, has enabled Badu Technology to establish a firm foothold in the early e-commerce red sea. They not only sell goods, but also tell stories about light through each lamp.
In 2013, Eight Degrees Technology ushered in a crucial turning point. They not only opened a Tmall store, but also created the "Bibi" brand that focuses on the high-end market. At the same time, they were invited by the Ganzhou Municipal Bureau of Commerce to settle in the e-commerce industrial park. During this period, the company achieved a transformation from a pure seller to a dual wheel drive of "brand+channel".
However, the real breakthrough occurred in 2017. As the business scale expands, Eight Degrees Technology realizes that in order to control product quality and supply chain efficiency, it must extend upstream in the industrial chain. They established the Shifeng Lighting Factory in Zhongshan Ancient Town, Guangdong, known as the "World Lamp Capital".
From design to production, we can finally achieve full process control, "said the factory manager." This allows us to respond to market demand faster and ensures the uniqueness and consistency of our products
In 2016, as domestic e-commerce competition became increasingly fierce, Eight Degrees Technology turned its attention overseas and established the AliExpress business unit. Four years later, they opened up the Amazon battlefield again. From the banks of the Gan River to the global market, eight degree lights are starting to illuminate around the world.
Each market has a different preference for light, "the international business leader shared." Europe prefers simple and cool tones, Southeast Asia prefers warm and bright colors, and the Middle East prefers gorgeous gold. We must be like a sound engineer, modulating the most suitable light for different regions
During this period, Eight Degrees Technology established strategic partnerships with over 60 well-known domestic and foreign enterprises, including Philips, forming a complete ecological chain from research and development, production to sales. Their products have not only entered ordinary households, but also begun to provide professional lighting solutions for commercial spaces.
In 2021, in its thirteenth year of development, Badu Technology made a bold decision to introduce a partnership system. We realized that in order for the company to continue growing, it cannot rely solely on a few founders, but needs more people with common dreams to move forward together, "explained the founder.
This system has completely changed the company's DNA. Excellent employees, designers, and even suppliers have the opportunity to become partners and share the company's growth dividends. Subsequently, there was a comprehensive optimization of the organizational structure, the establishment of the Alibaba business unit, and further expansion of the AliExpress and Amazon businesses.
Now, we are no longer just a company, but a platform, an ecosystem, "said a new partner." Everyone here is striving for their dreams while also creating value for the company. This dual drive has never stopped our innovation
Sixteen years, from a small office to owning an independent factory and multiple international business departments; From a single Taobao store to a global e-commerce network; From a startup team of a few people to an open and shared partner platform - Badu Technology has interpreted the business philosophy of "co creation and sharing, win-win future" in its own way.
Nowadays, as night falls, the lights designed by Eight Degrees Technology are quietly shining in countless homes and commercial spaces around the world. Some are as warm as dawn, some are as bright as noon, and some are as romantic as candlelight. Behind every beam of light lies the persistence of quality, pursuit of innovation, and attention to people over the past sixteen years.
Light is not only a physical phenomenon, but also an emotional carrier, "the founder concluded." What we have been doing for the past sixteen years is actually one thing: connecting more people with the best light. In the future, this mission will not change, but will only illuminate a broader world as we grow
On this path of light and shadow, Eight Degrees Technology has just passed its first sixteen years. The road ahead is still long, but what can be certain is that no matter how the future changes, the light that first lit up in the small office in Ganzhou will always guide them forward - not forgetting the carpenter's original intention, only then can they always be bright.